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COBRA MARINE EXCEEDS INDUSTRY EXPECTATIONS
Overcoming current marine industry trends, Cobra Marine, a division of Cobra Electronics, is glad to report a highly positive experience at the recent Miami International Boat Show. The company announces an increase of over 20% in show floor product sales and an equivalent increase in traffic at its booth. Compared to past performances, it was the company's best Miami show in Cobra's six years of participation.
"We're thrilled with this great success," said Sally Washlow, Cobra's VP of marketing and product development. "The boating consumer's very positive response to the new F300 Bluetooth® handset was overwhelming. With unique, innovative products and distributor support, we exceeded our aggressive goals despite the show's 26% drop in overall attendance. We have continually supported additional R&D in this category and consumers will see more VHF products with Bluetooth® wireless technology later this year."
Cobra had full marine product line placement at participating show retailers for 2009. In addition, Cobra had its full line of marine VHF radios and new Bluetooth® products on display in its own booth. Its high-quality products employ exclusive features such as revolutionary Rewind-Say-Again™, allowing users to record and play back up to 20 seconds of a call, and MicroBlue™ technology for crystal clear communication through a user's existing cell phone.
Headquartered in Chicago, Illinois, Cobra Marine, a division of Cobra Electronics, is a leading designer of mobile communication products for the marine industry.
Contact Cobra Electronics Corporation, 6500 West Cortland Street, Chicago, IL 60707. 773-889-8870. productinfo@cobra.com; www.cobra.com/marine
