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Cobra Electronics Launches a GPS Navigation and Routing Tool Tailored to Professional Drivers
The 7700 PRO is Available for First Preview at the 2009 Great American Trucking Show
DALLAS, Texas (August 20, 2009) — Cobra Electronics (NASDAQ:COBR) announces the launch of the 7700 PRO, a GPS navigation and routing tool specifically tailored to the needs of the professional driver. With truck-specific data, this product provides professional drivers the information they need to optimize routes and arrive at destinations in the most efficient and economical way possible. The 7700 PRO features a seven-inch,16:9 wide screen, offering drivers one of the largest screens available in the category and the convenience of touch screen control.
Cobra has partnered with ProMiles® Software Development Corporation and TruckDown™ Info International, Inc. to include over 33,000 industry leading truck-specific points of interest (POIs) such as routable travel center locations, detailed amenity information, fueling stations, restaurants, heavy duty towing, truck and trailer repair shops, truck-friendly hotels and weigh scales, plus more than 12 million standard POIs.
The 7700 PRO uses advanced routing information based on the vehicle’s height, width and weight and provides complete coverage data including STAA National Highway Network and Access Roads; National Bridge Inventory List; National HazMat Route Registry; and detailed truck data for the lower 48 States and Canada.
“As a leader in the professional driver market for over 40 years, we are committed to delivering the highest quality tools to simplify the demanding job of a professional driver,” said Tony Mirabelli, senior vice president of marketing and sales, Cobra Electronics. “With Cobra’s new 7700 PRO, you’re getting a device specifically designed for the professional driver, from a company that has understood this category for decades.”
The 7700 PRO features text-to-speech guidance with loud, clear verbal instructions and turn-by-turn spoken street names for safe navigating. Also included are 3 months of unlimited downloads from Cobra’s exclusive AURATM Camera & Driving Hazard Database, which alerts drivers to the locations of fixed speed and red-light cameras, dangerous intersections and known speed traps. As an added bonus, the 7700 PRO features a “car mode” that enables professional drivers to use the device in their personal vehicles as well.
The Cobra 7700 PRO has a MSRP of $579.95 and will be available Oct. 2009 at travel centers nationwide. For more information, stop by the Cobra Electronics booth, #13098 or the ProMiles booth, #15116 at the Great American Trucking Show in Dallas, Texas, Aug. 20-22, 2009, or visit www.cobra.com.
About Cobra Electronics
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recently recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.
About ProMiles
ProMiles Software Development Corporation (PSDC), based in Bridge City, Texas, develops various types of desktop (CD) and Web applications such as Route/Stop Optimization, Fuel Tax Reporting, Fuel Management and Fuel Purchase Optimization. Companies such as Penske, Werner, Old Dominion, Ryder, Dominos Pizza, Pepsi, AutoZone, Bridgestone/Firestone, PACCAR, Volvo, Wal-Mart, Ocean Spray, Bayer and US Postal Service have benefited from the use of ProMiles applications. ProMiles is also used by auditors in over 40 jurisdictions to verify log book, fuel tax and other data. For more information on ProMiles Software Development Corporation, visit www.ProMiles.com
About TruckDown
Since 1997 TruckDown Info International, Inc., has been compiling and maintaining a database of vendors that provide service to on highway fleets. Such services include heavy duty towing, tire service, truck repair, trailer repair, mobile repair, and many other services required to keep fleets rolling safely. User-friendly search access to this database is provided via www.TruckDown.com through standard Internet connections and wirelessly to web enabled cell phones and PDAs. Registered and Advanced TruckDown user accounts have been issued to thousands of fleets operating throughout the USA and Canada. Included with these user accounts are tools fleets use to identify preferred vendors, provide instant vendor feedback and/or update requests to TruckDown, manage their own user groups and request vendor additions as needed. Fleets can also call upon TruckDown's professional verification staff to help them update their internal vendor contact databases. For vendors TruckDown provides the opportunity to showcase their services to fleets active in their service area, even if the fleet is based thousands of miles away. For more information on TruckDown please visit www.TruckDown.com.
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