Cobra Improves its View with Latest Mobile Navigation Device

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Cobra Improves its View with Latest Mobile Navigation Device

Industry-First OptiView™ Screen Complements Tried and True Technology in NAV ONE^® 5000 

Las Vegas (January 4, 2008) — Featuring the ground-breaking OptiView ultra-bright, five-inch touch screen, Cobra Electronics (NASDAQ: COBR) will unveil the NAV ONE 5000 at the Consumer Electronics Show. The screen, an exclusive Cobra feature, is paired with a new slim design and road-tested, user-friendly technology that makes the NAV ONE 5000 a streamlined combination of effortless navigation, portability and user-friendly features, all at a competitive price.

The NAV ONE 5000's slim OptiView touch screen provides an on-screen view showing 20 percent more of the road ahead compared to traditional widescreen navigation units. Plus, on-screen text that is 50 percent larger than the competition and enhanced backlighting make for easy-to-view colors and graphics, even in extreme lighting conditions. And with a lower mounting option, the screen is easily visible without obstructing the driver’s view of the road.

Exclusive verified speed and red light camera location alerts are provided by the NAV ONE 5000 through Cobra’s own proprietary database – the only verified database of its kind in the U.S. The unit uses GPS technology to monitor the driver’s location in relation to the cameras and provides alerts up to a mile before reaching them.  

“Safety on the road is an ever-present concern for today’s driver, and we’re responding to that concern with the new NAV ONE 5000,” said Tony Mirabelli, senior vice president of sales and marketing for Cobra. “The unit offers a design and feature set that enhances driver safety and alertness, such as its easy-to-view OptiView screen and speed and red light camera alerts for dangerous intersections.”

The 5000 also offers the My Favorite Brands feature, which makes over 800 brands accessible at the touch of a button. Once the driver selects brands in categories such as restaurants, large retail chains and famous coffee shops, the companies’ brand icons appear on the map, providing “at-a-glance” visibility to the driver.

The NAV ONE 5000 is traffic-ready with the richest, up-to-the-minute traffic content available. The optional traffic receiver and subscription delivers traffic data for 69 major metropolitan areas throughout the United States via four color-coded levels of traffic flow information. In addition, Cobra’s patent-pending Compare Routes feature allows the driver to choose from two on-screen routing options to get around traffic.

Other features found standard in Cobra’s NAV ONE 5000 include turn-by-turn voice guidance with spoken street names; Bluetooth^® connectivity for hands-free calling; a rechargeable lithium-ion  battery; over 7.6 million points of interest; and the widest temperature usability range on the market (allowing functionality in conditions ranging from -4 to 140 degrees Fahrenheit).

The NAV ONE 5000 is available at an MSRP of $509.95 at leading retailers. The optional real-time traffic feature with a 15-month traffic service subscription is $159.95.

Cobra’s navigation products have won acclaim from consumers and reviewers alike. In January 2006, the NAV ONE 4500, which was the first fully integrated real-time traffic mobile navigation device, was named a Consumer Electronics Show Design and Engineering Showcase honoree in the Vehicle/Mobile Electronics category.

Along with the NAV ONE 5000, Cobra’s 2008 mobile navigation, radar detection, two-way radio, citizens band and marine products will be on display at this year’s CES in Las Vegas, January 7-10 in the Central Hall, booth # 9841, at the Las Vegas Convention Center. Additionally, Cobra’s radar, mobile navigation and two-way radio products will be on display at CES Unveiled, January 5 in the Sands Expo and Convention Center.

About Cobra Electronics

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recently recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.

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