Cobra Electronics Announces Newest Cobra iRadar App Update

August 7th, 2013 | Cobra Electronics | Chicago, IL

Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning safety, mobile and automotive consumer electronics, today announced the general availability of the Cobra iRadar® app Version 3.2 for iOS. This exciting update significantly expands the Cobra iRadar user community and database of verified, live traffic threat information by allowing even non-Cobra iRadar Detector users to participate in its threat sharing capabilities without the pairing of a Cobra iRadar detector.

For a small monthly fee via in-app purchasing options, any driver can now participate in the iRadar Community’s advanced real-time community threat sharing capabilities while receiving AURA® speed and red light camera notifications, verified user-reported alerts of upcoming live police locations and other real-time traffic threat information. With 40,000 user generated reports per day and nearly one million users, iRadar is the largest and most active detection community in the world, making the Cobra iRadar Version 3.2 the ultimate tool for driver awareness and threat avoidance.

In addition to this significant expansion of its user community and database, the iRadar App Version 3.2 offers additional benefits to today’s users, including:

  • Music Control: Play, pause and skip music tracks on your phone without leaving the app
  • Background Alert Notifications: Receive visual alert banners when iRadar is running in the background
  • Distance Countdown: The distance to location-based or user alert is now shown as you approach it  

“As a company with a mission to promote safety and awareness on the road, this newest update to iRadar is the most exciting yet as it makes our iRadar technology available to nearly anyone with an iOS device,” said Sally Washlow, president of Cobra Electronics. “We have a long heritage in making powerful radar detectors and other hardware products that promote driver awareness, but as the smartphone becomes more and more central to our lives, we wanted to make our mobile software-based solution available to all drivers everywhere in order to enrich our pre-existing iRadar community, while further promoting awareness and safety behind the wheel.”

The iRadar Community App Version 3.2, designed to work with Cobra’s iRadar family of radar detectors, is available now with purchasing options ranging from $4.99 per month to $49.99 per year and is available for iOS devices.

For more information on the new iRadar App Version 3.2, download directly from the iTunes app store. You can also learn more about Cobra iRadar at http://www.cobrairadar.com

Media Contacts

Chris Kooistra

Cobra Electronics

773.804.6375

ckooistra@cedarelectronics.com