Cobra Electronics Joins MERA and Offers Members CobraSelect Program with Debut at KnowledgeFest 2014

August 13th, 2014 | Cobra Electronics | Chicago, IL

CHICAGO, IL — August 13, 2014; Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning automotive, mobile and consumer electronics, today announced it has joined the Mobile Electronics Retailers Association (MERA), an organization of retailers, manufacturers, distributors, manufacturer’s representatives and other professionals who market products and services that enhance the driving experience. As a part of its membership, Cobra will be offering a transformative business model to the membership called CobraSelect™ and will be displaying a line of Mobile Electronics products and solutions at KnowledgeFest 2014. The event takes place August 16-19 at the Hilton Antole in Dallas, TX, and attendees are encouraged to visit Cobra Electronics at Booth #114.

The CobraSelect program features a MAP-controlled premium product line of Radar Detectors, Jump Starters and Drive HD™ Dash Cams, as well as CB Radios and Commercial GPS Truck Navigation systems backed by an Omni-Channel marketing and retailing program. The CobraSelect Omni-Channel program offers unique e-commerce and marketing capabilities to the MERA membership, which includes a collaborative social media and promotional communication program, detailed find-a-retailer-near-you, buy-it-at Cobra.com or pick-up at your local MERA member store program for consumers.

Representatives from Cobra Electronics and Petra Distributing will be on-hand at KnowledgeFest 2014 to share details of the CobraSelect program and preview the following products:

Cobra JumPack™

With plenty of power to jump start most vehicles or power up smart devices and other accessories, Cobra’s portable powerpack, the Cobra JumPack™ is ideal emergency power for a home, vehicle or outdoors. Featuring a 200A starting current, 400A peak current, 2.1 Amp USB Output and a 7500 mAh Li-Cobalt Battery with an LED battery status indicator, the CPP 7500 offers users the reliability and convenience to charge multiple devices during low battery levels and is ideal for travel and multipurpose use. MSRP: $149.95

CDR 900 Drive HD™ Dash Cam

The series’ Wi-Fi enabled flagship mode of Drive HD Dash Cams by Cobra, the CDR 900 goes the next step in video capture and sharing through the free Cobra Drive HD™ App. Wi-Fi functionality allows the user to connect and stream live and recorded footage directly to the user’s iOS or Android device to instantly view and share footage. Through the Cobra Drive HD App, users can remotely command their CDR 900 to start recording, as well as control its settings through the app’s easy-to-use menus. Through Cloud Mode, users can view their camera in real-time from their smartphone anywhere in the world. In addition to innovative features, the CDR 900 captures amazing 1296P Super HD or 1080P HD video using an Ambarella™ A7LA chipset to ensure high-quality imaging, even during nighttime. MSRP: $249.95

Cobra iRadar S-Series

It is a radar/laser/camera detector that is discretely installed in the engine compartment of a vehicle. The beauty of the Cobra iRadar S-Series is that it doesn't require complex installation running wires into the cab of the vehicle or expensive remote displays. It simply connects to your smart phone using a Bluetooth® connection and communicates alert information to you using the award winning Cobra iRadar app. As an extension of the hardware, the iRadar app's smooth graphical interface makes the iRadar S-Series the most user-friendly detector ever created. This innovative use of a connection to a smart phone makes it the ultimate solution for drivers who want the protection of industry leading detection technology without having to mount a unit on their windshield. To learn more about the Cobra iRadar S-Series visit cobrairadar.com. MSRP: $309.95

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.  Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

# # #

Media Contacts

Chris Kooistra

Cobra Electronics

773.804.6375

ckooistra@cedarelectronics.com