Cobra to Highlight New Hands-Free-Compliant CB's for Professional Drivers at the Mid-America Trucking Show

March 20th, 2012 | Cobra Electronics | Chicago, IL

Cobra Electronics Corporation (NASDAQ: COBR), the number one choice of professional drivers and the leading designer and manufacturer of Citizens Band (CB) Radios, today announced it will showcase the latest additions to its family of innovative electronics for professional drivers in booth #17084 at the Mid-America Trucking Show (MATS) taking place March 22-24 at the Kentucky Exposition Center in Louisville. 

At this year’s show, Cobra will highlight two new product solutions designed to help professional drivers comply with new legislation regarding hand-free mobile phone usage. This includes the newly-announced Cobra 29 LX BT CB Radio, offering Bluetooth® connectivity for fully compliant hands-free mobile phone calling. The new Cobra 29 LX BT, the industry’s most advanced CB Radio, is based on the patented, award-winning Cobra 29 LX model and delivers an array of powerful safety features including 10 NOAA weather channels, 24x7 Emergency Weather Alerts, a four-color selectable LCD display, noise cancelling microphone, and more.

Cobra’s new 29 LX BT leverages Bluetooth technology, allowing truckers to wirelessly connect their CB radio to their mobile phone. On the road, drivers can make and receive cell phone calls through the 29 LX BT without ever touching their phone. This state-of-the-art new CB also includes a series of exciting features to improve the mobile calling experience including: one-touch Bluetooth operation for easily initiating and terminating mobile calls with the push of a button, Caller ID with Voice provides a voice announcement of incoming callers along with Caller ID display on the 29 LX BT, and text-to-speech conversion, which enables listening to incoming email messages and responding to emails by simply talking.

“Cobra has long been considered the industry’s leading provider of CB radios for professional drivers, and the new 29 LX BT takes our competitive advantage to the next level,” said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. “The new hands-free legislation for truckers will certainly be one of the hottest topics at this year’s Mid-America Trucking Show, and all of us at Cobra are excited to debut the 29 LX BT, and all our other innovative product solutions, to the professional truck driving community in Louisville.”

Cobra Electronics continues to dominate the professional trucking market with some of the industry’s most advanced mobile electronics and GPS Navigation products, like the award-winning Cobra 7750 Platinum Navigation System and the Cobra 5550 Pro 5-inch GPS Navigation System. In addition to the new patented Cobra 29 LX BT, Cobra’s product lineup for 2012 includes a number of solutions to help professional drivers comply with new hands-free legislation, including a family of Bluetooth headsets and universal mounts for mobile phones and other mobile devices.

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.  Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

Media Contacts

Chris Kooistra

Cobra Electronics

773.804.6375

ckooistra@cedarelectronics.com