Cobra Electronics Takes Center Stage at SXSW Festival with Cool Products for Music, Film and Gadget Enthusiasts

March 8th, 2012 | Cobra Electronics | Chicago, IL

Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced its plans and event sponsorships for the upcoming SXSW Music Festival taking place in Austin, TX. The event, which has grown to encompass the convergence of music with the film, interactive media and technology industries, takes place March 9-18, 2012.

Throughout the SXSW festivities, Cobra will highlight some of its hottest new mobile and consumer electronics products for consumers and journalist alike, including:

Cobra iRadarTM — a multi-award-winning detection system that consists of a sleek dash-mounted smart detector unit paired via Bluetooth® to an intuitive smartphone app. Together they detect police radar/laser signals and notify users in real-time of upcoming caution areas, excessive vehicle speed, live police and photo enforcement areas, and then automatically share caution information with other iRadar Community users nearby (for Android™ and iOS).

Cobra Tag™ — a personal loss prevention system for protecting smartphones, car keys, purses, laptop bags, and other personal valuables. This small, sleek key fob device and smartphone app warns Cobra customers when they are about to leave their valuables behind (for Android, Blackberry® and iOS).

Cobra JoyRide™ — a smart charging accessory that automatically reconfigures your smartphone settings when you enter or exit your vehicle. The companion app simplifies how your phone operates in the car such that pushing a single button can initiate phone calls, launch voice commands, learn about road hazards and even launch navigation apps (for Android).

WIRED/RVIP Lounge at SXSW

At SXSW, Cobra is sponsoring the RVIP Lounge, which takes place on March 9th and 10th in partnership with WIRED. Born out of a desire to celebrate technology, independent film, and music through the combined forces of karaoke, carpooling, and spontaneous rockage, RVIP is a mobile party that will travel to various venues in and around SXSW. This self-appointed renegade VIP lounge complete with spotlight and red carpet for all the fancy tech parties, film premiers, and rock concerts of SXSW, takes place in a custom-built RV complete with a mobile karaoke lounge where people wait outside in long lines and invite unwitting bystanders aboard to sing their hearts out.

gdgt Live in Austin

For the second consecutive year, Cobra will sponsor the gdgt Live event at SXSW, a high energy consumer electronics gadget showcase and party open to both consumers and members of the press. The event is free of charge to attendees and takes place on Monday, March 12th at the Austin Music Hall, with doors opening at 7 p.m.

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.  Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

Media Contacts

Chris Kooistra

Cobra Electronics

773.804.6375

ckooistra@cedarelectronics.com