Cobra Electronics Selects SGL Sales and Marketing as Marine Electronics Representative

April 29th, 2013 | Cobra Electronics | Chicago, IL

Cobra Electronics Corporation (NASDAQ: COBR), the leading designer and marketer of award-winning marine electronics products, today announced it has partnered with Ohio-based SGL Sales and Marketing; a Great Lakes and Upper Midwest focused independent manufacturer’s representative for the marine, trailer, powersports and sporting goods markets, to handle OEM marketing for Cobra’s full-line of marine electronics. The relationship will help solidify and expand the company’s presence within the marine and boating community by leveraging SGL’s deep and long-standing relationships with many of the boating industry’s leading brands.

“Cobra is widely recognized as a leading vendor of high quality marine electronics and two-way communications products to the marine industry and their entire lineup of radio products are considered among the best in country,” said Marty Scott, partner at SGL Sales and Marketing. “We are delighted to partner with the team at Cobra as we aggressively ramp up our efforts in preparation for the boating season here in the Upper Midwest.”

SGL is celebrating 55 years in business this year, and brings a depth and breadth of marine industry knowledge and expertise that is unprecedented throughout the Midwest and Great Lakes regions.  It represents a broad array of marine products vendors to its blue chip roster of customers including Baja Boats, Bombardier, Cobalt, Crestliner, Larson, Lund and Tracker Marine.

“The team at SGL has developed a stellar reputation with its customers and vendors as a highly knowledgeable, aggressive and credible representative in this space, with a deep Rolodex and solid relationships,” said Ricky Johnson, National Sales Manager for Marine Electronics for Cobra. “We are pleased to join forces with them as we accelerate our efforts to bring our innovative and affordable marine products to the forefront of the boating community, and we are confident they will deliver exceptional results.”

About SGL Sales and Marketing:

Since 1958 SGL Sales and Marketing has been the choice in manufacturers’ representation in the marine OEM and aftermarket, trailer OEM and aftermarket, power sports aftermarket, sporting goods retail, and small engine retail industries. The fundamentals of call frequency, providing premium service to SGL’s vendors and customers, and a commitment to professional integrity were its founding principles and remain the core of their philosophy today.

From its home office in Milan, OH, and 6 regional offices, SGL provides outside sales, marketing, and analytical support on behalf of its vendors in the following states: North Dakota, South Dakota, Nebraska, Kansas, Missouri, Illinois, Iowa, Minnesota, Wisconsin, Indiana, Michigan, Ohio, Pennsylvania, Tennessee, and Kentucky. For more information please visit http://www.sglmarketing.com/

Media Contacts

Chris Kooistra

Cobra Electronics

773.804.6375

ckooistra@cedarelectronics.com