Cobra Electronics Previews Award-Winning Cobra JoyRide™ for Android™ at 2012 International CES

January 9th, 2012 | Cobra Electronics | Las Vegas, NV

Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning automotive, mobile and consumer electronics, today announced it will preview the new Cobra JoyRide to an expected audience of 140,000 attendees from more than 140 countries around the world at the 2012 International CES.  Cobra is showcasing Cobra JoyRide and the rest of its 2012 product lineup throughout the duration of the CES conference at Booth #9839 in the Central Hall in the Las Vegas Convention Center.  The 2012 International CES event runs January 10-13, 2012.

Cobra JoyRide™ – Personalizing Automotive Smartphone Usage

Nobody wants to spend extra time adjusting their phone before getting on the road. The Cobra JoyRide for Android smartphones is a car charger designed to intelligently customize the way the owner’s smartphone behaves when entering and exiting their vehicle by automatically reconfiguring the phone for in-car usage. This breakthrough advancement in automotive safety and convenience leverages the power of the new Android Open Accessory framework to trigger phone events and settings automatically by simply connecting the Android smartphone via micro-USB to the Cobra JoyRide charger.

The companion Android app communicates with the JoyRide Charger and opens up a whole new world of automotive convenience and personalization. Pushing a single button on the mobile app can initiate phone calls, launch voice commands, share information about road hazards and live police, pause and play music, and even launch GPS navigation apps or other favorite in-car applications.  The streamlined and intuitive interface also gives users control over power settings for Wi-Fi, GPS, and Bluetooth. The Cobra JoyRide application can also save the GPS position of the owner’s vehicle on the Android phone and help them navigate back to their parking spot.

Cobra JoyRide was recently recognized by the CEA with a prestigious International CES Innovations 2012 Design and Engineering Award.

Pricing & Availability:

The new Cobra JoyRide is expected to be available nationwide in Q2 with a MSRP of $39.95.

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

Media Contacts

Chris Kooistra

Cobra Electronics

773.804.6375

ckooistra@cedarelectronics.com