Cobra Electronics Nominated for Channel IQ 2014 Innovation Award for Best Policy Enforcement
CHICAGO, IL — August 13, 2014; Cobra Electronics Corporation (NASDAQ: COBR), a leading global designer and marketer of communication and navigation products, today announced it has been nominated for the Channel IQ 2014 Innovation Award in the category of Best Policy Enforcement. The Awards are an annual competition which honors the top companies in channel management, distribution, online retail and manufacturing.
Cobra recently launched its new company website (www.cobra.com) that employs an Omni-Channel approach featuring a dynamic and enhanced shopping experience with a dynamic, responsive site designed to streamline a consumer’s online shopping experience whether at a desktop, on their tablet or browsing on-the-go on a smartphone. By focusing on its four main consumer groups: Driver Enthusiast, Professional Driver, Outdoor Recreationist and Boater, Cobra.com now better accommodates its broad categories of customers with a more comprehensive online storefront and enhanced shopping features.
Cobra’s Policy Enforcement initiatives are also supported by its CobraSelect™ program, which consists of retailers who represent the finest specialty and high service retailers in their class of trade. These merchants offer a selection of premium Cobra-branded, MAP-controlled products that are sold exclusively through CobraSelect™ Retailers. This premium line of products will be sold in cooperation with Cobra through its Omni-Channel shopping experience and takes advantage of an increased level of digital advertising, social media and national promotional investments by participating in its location-based e-commerce program.
“It is an honor to be recognized by Channel IQ as a leader in policy enforcement for our commitment to our channel partners in areas like brand protection, MAP pricing controls and policing, and marketing and communication tools,” said Mark Karnes, vice-president of business development for Cobra. “Managing our channel is a critical priority for our organization, and our retailers, distributors and reps can expect us to continually enhance these programs across our channel ecosystem.”
Winners will be formally announced in an awards ceremony during the networking event on the first night of Channel IQ’s Annual summit, COMPASS 2014. This year the summit will be held September 3-4 and include keynotes, breakouts, round tables, and networking opportunities; all set in the heart of Chicago's downtown, Magnificent Mile.
About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens and Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.
About Channel IQ:
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications, and managed services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit www.channeliq.com.
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