Cobra Electronics Launches New Company Website to Complement Expanding Product Categories

October 30th, 2013 | Cobra Electronics | Chicago, IL

Cobra Electronics Corporation (NASDAQ: COBR), a leading global designer and marketer of communication and navigation products, today announced the launch of the company’s new website, which features a sleek, modern look and more comprehensive product category layout for an enhanced shopping experience. Fueled by brand growth and an expansion of both professional and lifestyle technology product offerings, the new Cobra.com celebrates Cobra Electronics’ long standing history in its key industries with enhanced shopping features and new easy-to-navigate interface.

To catch the momentum of today’s shoppers, the new Cobra.com leverages an Omni-channel approach with a dynamic, responsive site designed to streamline a consumer’s online shopping experience whether at a desktop, on their tablet or browsing on-the-go on a smartphone. By focusing on its four main consumer groups: Driver Enthusiast, Professional Driver, Outdoor Recreationist and Boater, Cobra.com now better accommodates its broad categories of customers with a more comprehensive online storefront and enhanced shopping features.

Improvements to the Cobra.com shopping experience are provided through enriched information and support features that assist customers in making more informed purchasing decisions. These features include social integration for shared community insight, page-to-page linking to CobraSelectTM retailers for convenient online shopping, Find-A-Store locator for the closest Cobra authorized retailer based upon location, and CobraNationTM, a new consumer loyalty program that provides up-to-date product support, news and special promotions.

“Online shopping is now a part of everyday life and as it gains steam, Cobra wanted a website that better reflects the overall company as an innovative lifestyle technology leader,” said Sally Washlow, president of Cobra Electronics. “Our new website has been designed from the ground up to communicate not only a new look and feel, but to overhaul the shopping experience so that customers can more easily buy Cobra products online and learn about Cobra as an overall company and brand.”

To check out the new website please visit www.cobra.com.

About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.  Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

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Media Contacts

Chris Kooistra

Cobra Electronics

773.804.6375

ckooistra@cedarelectronics.com