Cobra Announces Next-Generation Cobra iRadar
Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced the availability of its next-generation Cobra iRadar™, the latest advancement in the ongoing evolution of its automotive Smart Detection System. The company will unveil the new Cobra iRadar this week at the International CTIA WIRELESS 2012 conference (Booth 1156) taking place May 8-10 at the Ernest N. Morial Convention Center in New Orleans.
The powerful new Cobra iRadar Detection Unit, the iRAD 200, sports a sleek and appealing low-profile form factor featuring a satin black sheen and new brushed metal accent trim—designed to look right at home in the company of today’s hottest smartphones and progressive automotive interiors. The next-generation iRadar dash-mounted unit pairs via Bluetooth® with the free Android™ or iOS Cobra iRadar app. Its state-of-the-art hardware detects all radar and laser guns on the market, offering 360-degree coverage for full protection on all sides.
The iRadar Detection Unit is a fully functional detector with or without the companion Cobra iRadar app. Without the app, the Detection Unit’s large, crisp speaker delivers clear audio alerts to all radar and laser signals, and features a City/Highway mode that reduces false alerts in urban areas. Its City Mode setting automatically filters out unwanted false alerts caused by automatic door openers, while Highway Mode ensures maximum protection range and immediate alerts.
The new model is also fully compatible with both iOS and Android smartphones, offering greater flexibility to users or families with multiple smartphones, or those who switch phones. It supports all past and current iRadar smartphone app versions, including the latest versions for iOS and Android which feature Cobra iRadar Community. Cobra’s powerful new community-sharing capabilities allow users to report and alert other iRadar users to live police, caution areas, and photo enforcement areas nearby. Together, the iRadar system alerts drivers in real-time to detected safety alerts, as well as red light camera locations, dangerous intersections, known speed trap locations, and more.
The smartphone app also offers access to GPS-based alerts, a graphical compass, max speed setting, and mapping features, as well as allowing for customization of detector settings, alert viewing, and more. The app utilizes the smartphone’s data connection for access to AURA™, the only 100 percent verified database of known driving threats and hazards throughout the GPS/navigation industry.
“It’s a great pleasure to announce the beautiful and sophisticated next generation iRadar system, with universal hardware compatibility and enhanced detection performance. This new model gives our customers peace-of-mind in their purchase decision, with interoperability across operating systems and the constant upgrade path associated with our app development roadmap,” said Sally Washlow, senior vice president of marketing and sales for Cobra Electronics. “We are committed to constantly improving and expanding this powerful and exciting platform as the world’s leading provider of driver safety and information systems.”
New Cobra iRadar (iRAD200) Pricing & Availability
Cobra iRadar carries a MSRP of $129.95 and will be available in June at more than 45,000 points of distribution across the continental United States. The companion apps are available effective immediately free of charge on the Android Market/Google Play and the App Store. For more information or to locate a retailer, please visit www.cobrairadar.com.
About Cobra Electronics:
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.