Cobra Announces General Availability of Cobra JoyRide™

May 8th, 2012 | Cobra Electronics | New Orleans, LA

Cobra Electronics Corporation (NASDAQ: COBR), a leading designer and marketer of award-winning mobile and consumer electronics, today announced availability information for Cobra JoyRide™, a smart charging system that automatically reconfigures Android smartphones upon entering or exiting a vehicle. Cobra JoyRide is a breakthrough in automotive safety and convenience, and will be available nationwide at a MSRP of $39.95 beginning in July 2012. Cobra will preview Cobra JoyRide and the rest of its 2012 wireless product lineup in Booth 1156 at the International CTIA WIRELESS 2012 conference, taking place May 8-10 at the Ernest N. Morial Convention Center in New Orleans, LA.

It’s a fact that in-car smartphone usage is a dangerous driving distraction, and manually adjusting phone settings before getting on the road is a time-consuming hassle. Cobra JoyRide for Android is a smart car charger designed to automatically personalize the owner’s smartphone settings when entering and exiting their vehicle. This advancement in automotive safety and convenience leverages the Android™ Open Accessory Framework to initiate phone events and configurable settings automatically just by connecting the Android smartphone via micro-USB to the Cobra JoyRide charger.

The free companion Android app communicates with the JoyRide Charger, opening up a whole new world of automotive convenience and personalization. Pushing a single button on the 12V JoyRide smart charger can initiate phone calls, launch voice commands, share information about road hazards and live police, pause and play music, and even launch GPS navigation apps or other favorite in-car applications.  The streamlined and intuitive interface also gives users control over power settings for Wi-Fi and Bluetooth®. The Cobra JoyRide application can also save the GPS location of the owner’s vehicle on the Android phone and help them find their parking spot.

Cobra JoyRide was recently recognized by the CEA with a prestigious International CES Innovations 2012 Design and Engineering Award, and was just named a finalist in the Automotive & Safe Driving Mobile Apps category of CTIA’s annual Emerging Technology (E-Tech) Awards competition.

About Cobra Electronics:

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.  Follow Cobra on Twitter at www.twitter.com/CobraElectronic and Like Us at www.facebook.com/CobraElectronics.

Media Contacts

Chris Kooistra

Cobra Electronics

773.804.6375

ckooistra@cedarelectronics.com